What’s Missing from Your Omni-Channel Marketing Strategy?”
Canon Solutions America will host an “Ask the Experts Roundtable” entitled “What’s Missing from Your Omni-Channel Marketing Strategy” on Oct 27th at 12:30 PM at the Direct Marketing Association...
View ArticleHow to Utilize NFC for Print Marketing
Near field communication, or more commonly referred to as NFC, is a current and fast-growing technology that can be extremely beneficial for marketing and in particular, print campaigns. Are you...
View ArticleHearing the Voice of Our Best Customers
In his blog “How to Protect Market Share,” burnsattitude.wordpress.com, Kevin Burns writes the following: “A recent survey of senior executives showed 80% believed that their organizations offered a...
View ArticleIt’s About TIME
The newest old company, Time Inc., was very busy in June. The venerable publisher of magazines, including household names such as Time, Fortune, People, and Sports Illustrated, was spun off from Time...
View ArticleRate and Pace Will Win the Race
By now, the failed experiment of Ron Johnson as CEO of major retailer JC Penney has been well chronicled. Until the April 7 issue of Fortune magazine, however, much of the detail about what happened...
View ArticleThe Future of Print
Everyone has an opinion about it. But we’re most interested in what the people closest to the action—owners and managers of companies that print—have to say. So last month we launched the Future of...
View ArticleThe Right Data and the Right Time
Fall is here and the holiday season is upon us. For many businesses, this season correlates to the most profitable quarter of the fiscal year. Every year holiday spending numbers continue to grow as...
View ArticleCEO’s – Stay Connected to the Shop Floor
Through my career I have worked for various CEO’s who have allowed themselves to become disconnected from the realities of working on the shop floor. Sometimes this happened by “accident”, while in...
View ArticleWhat Does the iPhone 6 Mean for Printers?
As a print service provider, your services help your customers build their business and their client base. To stay competitive, it’s vital that you stay ahead of the game, keeping abreast of changing...
View ArticleInkjet Update featuring Canon Solutions America at Graph Expo 2014
For those of you who missed last month’s Graph Expo, you might want to check out this clip to catch up on the latest offerings from Canon Solutions America. The 5-minute overview features Michael...
View ArticleThe End of Brands? How to Sell Equipment and Solutions in the Information Age...
By: Irving Gaither – Madison Advisors In February 2014, a New Yorker magazine article entitled “The Twilight of the Brands” identified the reasons that consumers are starting to abandon their prior...
View ArticleThe End of Brands? How to Sell Equipment and Solutions in the Information Age...
By: Irving Gaither – Madison Advisors In my post last week, I reviewed a New Yorker magazine article entitled “The Twilight of the Brands”. Let’s consider how this article translates into the Printing...
View ArticleAll the Signs Are There
Last week, I was in Orlando for the International Sign Association’s Sign Expo 2014, which was only the second Sign Expo I had covered (last year in Las Vegas was the first). It’s an exciting show,...
View ArticleBook Publishing Made Easy with Inkjet Technology
When we talk about inkjet technology and its benefits, the conversation tends to revolve around transaction (invoices, bills, statements) and promotional (direct mail) pieces. But in this webinar...
View ArticleBig Game Hunting
Next week, Enfocus Software will be hosting a “Virtual Safari” which, for me, has much greater appeal than an actual safari in that it avoids bugs, malaria, snakes, and crocodile and hippopotamus...
View ArticleRaising the Standards with the Océ ImageStream 3500
The end of May marked a turning point in inkjet printing history with Canon’s announcement of the Océ ImageStream 3500. This continuous feed color inkjet press is the first of its kind with the ability...
View ArticleGet Your (Augmented) Reality Check!
You’ve heard about Google Glass(es) before, right? But have you seen those magazine advertisements that come to life on your smart phone? You might be thinking of QR codes, which isn’t too far off, but...
View ArticleAchieving Consistent Color Across all your Print Processes
Contributed by: Ed Jansen, Vice President, Professional Services at Canon Solutions America As a print service provider, you want color to remain consistent and repeatable, especially when you use...
View ArticleOuch! Insights from your customers at the local level
Borrell is working on its annual SMB Marketing Survey again, and early results are in. They are fascinating, and since SMBs make up a high percentage of Digital Nirvana readers’ customer bases, I...
View Article8 Steps Towards a Successful Transformation
The following is an excerpt from my book, “Business Transformation: A New Path to Profit for the Printing Industry.” To read the full book, or to contact me directly with any questions, comments, or...
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